Driveree, Inc. is an Australian company offering a platform for food ordering, delivery, and ridesharing. Founded in 2020, Driveree operates through its app and serves the western suburbs of Victoria. The platform allows local restaurants to connect with customers and delivery drivers, with orders fulfilled by either Driveree drivers or third-party providers using cars, scooters, and bikes.

Driveree stands out by helping restaurants promote their offerings both on the platform and through its social media channels, aiming for shared growth between the company and the businesses it partners with. The company uses a commission-based payment structure, where drivers earn a percentage of each order’s value. While this model incentivizes drivers based on order size, some have raised concerns about higher commission rates during non-peak hours.

Despite these concerns, Driveree continues to focus on providing affordable delivery and rideshare services while supporting local businesses and drivers. The company has been expanding its services and working to build a competitive presence in the food delivery and ridesharing sectors within Victoria.

Type : Private

Industry: Online Food Ordering

Founded: Nov 2020

Founder(s) Karanbir Singh

Product(s) Online Food Delivery Services

Website https://driveree.com/

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History

In late 2016, Karanbir Singh, a student at Federation University, and a former Uber Eats driver began gathering feedback from drivers, restaurant owners, and customers to address the challenges of food delivery apps. During this process, a small store owner raised concerns about digital marketing and driver attitudes, which inspired Karanbir and his team to develop a solution.

In November 2020, they officially launched the company under the name Driveree.com in Victoria, Australia. In February 2021, Driveree invested AUD $150,000 in the development of its product. Earlier, in November 2020, the company secured $60,000 in funding from ANZ Bank to stabilize the app. Since then, Karanbir Singh, along with investor Murgesh Patel, has contributed approximately $2.5 million to build a skilled IT team and address technical challenges.

By early 2024, Driveree had launched in Geelong, Victoria, and quickly became the largest food delivery provider in Australia, as measured by consumer spending. The company has maintained its market leadership throughout 2024.

In May 2024, Driveree opened its first ghost kitchen, Driveree Kitchen, featuring four restaurants. According to Best in New Zealand ^[4]and Geelong Times, Driveree injected over $6.5 million into the Geelong community through initiatives like offering a $15 flat discount on food orders over $50, along with a $7 delivery fee. These efforts encouraged residents to support local eateries, effectively channelling funds into the hospitality sector. Not only did this initiative boost restaurant revenues, but it also increased the earnings of delivery drivers, who received the $7 delivery fee as part of their compensation.

Driveree has also supported Australian restaurants by providing digital marketing solutions, allowing smaller businesses to expand their reach. This strategy has helped restaurant partners maximize profits, increase visibility, and stay competitive in an increasingly crowded market, transforming Driveree from a Geelong startup into a national brand.

By June 2024, Driveree had implemented policies to ensure that drivers receive commissions along with a basic per-kilometer rate^[5]. In addition, the company began developing an in-house navigation system, Driveree Map,^[6] to reduce operating costs and improve efficiency.

Markets

Driveree with current valuation of more than AU $50 million, and in began expanding into Whole Australian markets competing UberEats, DoorDash, Company is expecting to expand by early 2025.

Data Center

On Nov, 2024, Driveree Confirms that Driveree is ready to launch inhouse data center to protect data and reduce 3rd party cost of hosting services like Aws, and Azure like platform to reduce cost and increase economic stability.

In-house Map & Drone Technology

Driveree Drone

Driveree also confirmed that it is set to launch its in-house map technology reduce reliance on third-party map services like Google Maps. This initiative will help cut costs, boost economic stability, and support future developments, including their drone navigation operating system. These innovations will further strengthen Driveree’s infrastructure, enabling more efficient and cost-effective operations.

References

1. https://www.linkedin.com/in/karanbir-singh-0786/
2. https://www.federation.edu.au/
3. https://en.wikipedia.org/wiki/Uber_Eats
4. https://bestinzealand.co.nz/driveree-app-fuels-local-economy-supporting-geelong-businesses-and-driving-growth/
5. https://www.newsbreak.com/news/3688887397143-driveree-the-best-food-deals-discounts-and-fair-delivery-charges-for-drivers
6.  https://businessnewstips.com/driveree-boosts-delivery-speed-with-advanced-in-house-mapping-system-improving-customer-experience/
7. https://factspeople.com/uber-eats-delivery-driver-turns-entrepreneur-driveree-app-now-valued-at-millions/
8. https://www.newsbreak.com/wekoyah-2165207/3687039699345-u-s-investors-show-interest-in-driveree-australia-s-rising-food-delivery-platform
9. https://en.wikipedia.org/wiki/Uber_Eats
10. https://businessnewstips.com/driveree-boosts-delivery-speed-with-advanced-in-house-mapping-system-improving-customer-experience/
11. https://timesnetwork.co.nz/driveree-app-leading-the-way-in-fair-pay-and-flexibility-for-delivery-drivers
12. https://ventsmagazine.com/2024/11/23/driveree-the-future-of-food-and-essentials-delivery-with-drones/