Mark Dietrich Mateschitz (born 7 May 1992) is an Austrian billionaire heir and entrepreneur who owns 49% of Red Bull GmbH, the world-renowned energy drink company co-founded by his late father, Dietrich Mateschitz. Following his father’s passing in October 2022, Mateschitz inherited a significant portion of Red Bull’s ownership and became one of the wealthiest individuals in Austria.
Early Life and Education
 | |
| Born | 7 May 1992 |
| Education | Salzburg University of Applied Sciences |
| Occupations | Businessman |
| Board member of | Red Bull Wings for Life Foundation |
| Known for | 49% stake in Red Bull GmbH |
| Parent(s) |
|
Mark Mateschitz is the only child of Dietrich Mateschitz and Ursula Mateschitz. Raised in Austria, he spent his early years immersed in a family business that would grow into one of the most iconic global brands. As a child, Mateschitz's life was kept relatively private, as his father preferred a low-key lifestyle. Mateschitz went on to attend Salzburg University, where he earned a degree in business administration. His education laid the foundation for his future involvement in the family business, although he did not join Red Bull immediately after graduation.
Red Bull and Inheritance
In the years following his education, Mateschitz gained experience in various industries before eventually becoming involved in Red Bull. After his father’s death in 2022, Mateschitz inherited his father’s 49% stake in Red Bull GmbH, solidifying his role as a major shareholder in the company. Under his ownership, the company has continued to dominate the energy drink market, known for its sponsorships of high-profile events and teams, including Formula 1, extreme sports, and football clubs.
Despite his inherited fortune, Mateschitz is known for his low-key personality and private lifestyle, preferring to avoid the media spotlight. His role at Red Bull appears to be more about overseeing and maintaining his inherited legacy rather than stepping into the public-facing leadership role that his father had.
Wealth and Global Influence
As of 2024, Forbes estimates Mark Mateschitz’s net worth at $39.6 billion, making him the 31st-richest person globally. Mateschitz’s wealth stems largely from his ownership stake in Red Bull, a brand that has become synonymous with energy drinks and innovative marketing. Over the years, the company has grown to be a global leader in the energy beverage market with a presence in more than 170 countries. Mateschitz’s inheritance of this significant stake cements his position among the world’s richest individuals.
Expansion of Red Bull under Mateschitz's Leadership
Since inheriting his father's stake, Mark Mateschitz has overseen Red Bull's continued expansion, focusing on maintaining the brand’s prominence in the competitive global market. Under his leadership, the company has continued to innovate and expand beyond the energy drink sector, particularly in sports sponsorship and entertainment. Red Bull has long been a key player in motorsports, particularly Formula 1, where its team, Red Bull Racing, has won numerous World Championships. Additionally, Mateschitz has supported the company's initiatives in the extreme sports realm, including Red Bull Cliff Diving and Red Bull Stratos, which made headlines with Felix Baumgartner’s record-breaking space jump in 2012.
Furthermore, the company has continued to expand its portfolio by investing in media and entertainment. Red Bull's Red Bull Media House has become a prominent content producer, focusing on extreme sports, music, and other lifestyle content that resonates with its adventurous, youthful brand. Mateschitz has continued to support Red Bull's Formula 1 investments, which have included securing partnerships with manufacturers, engineering teams, and drivers to ensure the company’s success both on and off the track.
Mark Mateschitz’s Role in Family Legacy
While Mark Mateschitz may be a private figure, his involvement in Red Bull has placed him at the helm of one of the world’s most influential and financially successful companies. As the heir to his father’s legacy, Mark’s stewardship of the company has allowed it to not only maintain its market position but also expand into new areas of business and media. He remains at the center of the family’s business empire, ensuring that Red Bull continues to thrive in the years to come.
Mark’s leadership has been marked by a strong emphasis on preserving the core values of Red Bull, namely energy, creativity, and adventure, while guiding the company into an era of modernization and globalization. As he continues to manage Red Bull, his quiet presence in the public eye only adds to the mystique surrounding the company and its future. With his wealth, commitment to business success, and emphasis on sustainability, Mark Mateschitz’s influence will likely remain significant in the global business landscape for years to come.
Personal Life
Mark Mateschitz is known for his private nature, rarely appearing in public and keeping details of his personal life out of the media. He is not active on social media and avoids the spotlight, a stark contrast to the more public-facing approach that his father had throughout his life. Mateschitz is known to enjoy his privacy, preferring to focus on his business endeavors rather than personal fame. He is reportedly involved in various philanthropic efforts but keeps his charitable activities largely under wraps.
Though he has become one of Austria’s wealthiest individuals, his low-key approach to wealth and business mirrors the ethos of Red Bull, which has always placed more emphasis on its innovative marketing and global brand rather than the personalities behind the company.
References
- Council, 193cc Agency (2025) Mark Mateschitz: Red Bull’s next generation leader: Richest person in austria - 193 Countries Consortium & Partners: Local Investors Summit by Aashin Us I partner with us... become partners of our partners UK investors summit, 193 Countries Consortium & Partners | Local Investors Summit by Aashin US I Partner with us... Become Partners of our Partners UK Investors Summit. Available at: https://193countriesconsortium.com/2025/01/mark-mateschitz-red-bulls-next-generation-leader/ (Accessed: 10 January 2025).
- Goodreturn (no date) Mark Mateschitz: Mark Mateschitz net worth, biography, age, spouse, children & more, Goodreturn. Available at: https://www.goodreturns.in/mark-mateschitz-net-worth-and-biography-blnr2935.html (Accessed: 10 January 2025).
- Meet Mark Mateschitz, Red Bull Heir and the richest millennial in Europe (2022) South China Morning Post. Available at: https://www.scmp.com/magazines/style/celebrity/article/3200555/meet-mark-mateschitz-richest-millennial-europe-son-late-red-bull-ceo-dietrich-didi-mateschitz (Accessed: 10 January 2025).
- Tayla (no date) Europe has a new richest millennial, 2oceansvibe News South African and international news. Available at: https://www.2oceansvibe.com/2022/11/14/europe-has-a-new-richest-millennial/ (Accessed: 10 January 2025).
