Oppo

Oppo

Oppo, founded in 2001 and launched in 2004 by Tony Chen in Dongguan, China, initially introduced the Oppo X3 MP3 player internationally in 2005. Over the years, the brand expanded to over 50 countries, becoming a significant player in electronic devices. By 2016, Oppo became the largest smartphone manufacturer in China, selling phones at more than 200,000 retail outlets. Oppo was the top smartphone brand in China in 2019 and ranked fifth globally. Initially associated with BBK Electronics, the company later denied the connection.

Company typePrivate
IndustryConsumer electronics
Founded10 October 2004; 20 years ago
Founders
  • Tony Chen
  • Jin Leqin
  • Duan Yongping
Headquarters
Dongguan, Guangdong
 
China
Area served
Worldwide
Key people
Tony Chen (Founder & CEO)
Products
  • Audiovisual
  • ColorOS
  • Hi-Fi
  • Home cinema
  • Smartphones
  • Tablet computers
Number of employees
40,000+
ParentBBK Electronics (2004–2023)
Independent (2023–present)
DivisionsOppo Digital
SubsidiariesOnePlus
Realme
Websiteoppo.com

In terms of branding, Oppo's logo was used until March 2019, and they adopted Ollie as the official mascot. In 2010, the South Korean boy band 2PM created a song for Oppo's promotional launch in Thailand. The company also signed an agreement with FC Barcelona in 2015, becoming the football club's sponsor. In 2016, Oppo partnered with the Philippine Basketball Association. Oppo collaborated with celebrity endorsers like Sơn Tùng M-TP in Vietnam and sponsored top reality shows like The Face Vietnam. In 2017, Oppo became the sponsor for the Indian national cricket team from 2017 to 2019. Oppo became a sponsor of the French Open tennis tournament and Wimbledon Championships in 2019, where they remained the official smartphone partner for five years. In 2019, Oppo also became the exclusive global smartphone partner for Riot Games and its League of Legends Esports tournament. In March 2024, Oppo introduced SEVENTEEN's subunit BSS as their brand ambassadors in the Asia-Pacific region, launching the Oppo Reno 11F. Oppo's product lineup includes flagship smartphones like the Oppo Find X7 Ultra. The company also released the HA-2 in 2015, a portable headphone amplifier, and the HA-2SE in 2016. Oppo entered the smartwatch market with the OPPO Watch in 2020, followed by the OPPO Watch 2 in 2021, the Watch 3 Pro in 2022, and the Watch 4 Pro in 2024.

Research and development

Oppo introduced VOOC (Voltage Open Loop Multi-step Constant-Current Charging) in 2014, a fast charging technology for its smartphones. VOOC has evolved over the years with several versions:

  • VOOC 2.0 (2015): Maintains the same 5V/4A as the original version.
  • SuperVOOC (2016): An upgraded version of VOOC 2.0 with 10V/5A (50W) charging, using "low voltage pulse" technology.
  • VOOC 3.0 (2019): 5V/6A, marketed as Warp Charge 30, promising a 23.8% faster charging rate compared to VOOC 2.0.
  • VOOC 4.0 (2019): Delivers 5V/6A (30W), capable of charging a device up to 67% in 30 minutes.
  • SuperVOOC 2.0 (2020): 10V/6.5A, also known as Warp Charge 65.
  • SuperVOOC 2.0 (2022): 11V/6-7.3A, marketed as Warp Charge 80, SuperDART, and Super Flash Charge.
  • 240W SuperVOOC (2022): A groundbreaking 20V/12A version announced at Mobile World Congress, able to charge a 4,500mAh battery in just 9 minutes. It is used in the Realme GT Neo5, requiring a proprietary charger and USB-C cable to achieve the full charging rate.

In November 2023, Oppo teamed up with Hasselblad to unveil their next-generation HyperTone camera systems at Paris Photo 2023. These systems, debuting in the upcoming Oppo Find series flagship smartphones, aim to deliver a unique mobile imaging experience with a focus on aesthetics and computational photography.

Oppo has also become a significant player in patent filings. In 2023, the World Intellectual Property Organization (WIPO) ranked Oppo 9th globally in terms of patent applications, with 1,766 published applications that year.

Criticism

  • Germany: In 2022, Nokia filed a lawsuit accusing Oppo of using its patented technology without a license. This led to a German court halting Oppo smartphone sales in the country.
  • India: In 2022, Oppo faced a fine of 43.8 billion rupees ($550 million) in India for tax evasion, following investigations by the Indian government.
  • Thailand: In 2025, Oppo and Realme phones were found to have preinstalled illegal loan apps that users could not uninstall. After public backlash, the companies announced they would stop this practice.

Here are some of the latest updates about Oppo:

Upcoming Product Launch: Oppo Find N5
Oppo is set to launch the Find N5 foldable smartphone on February 20, 2025. This device is expected to feature a durable titanium Flexion Hinge, enhancing performance and sturdiness.

New Accessories: Magnetic Ecology
Alongside the Find N5, Oppo will introduce its Magnetic Ecology accessories, designed to complement the smartphone and offer users a seamless, integrated experience.

Software Updates: Android 15 Rollout
Oppo has started rolling out the ColorOS 15 update based on Android 15, with improvements like the Trinity Engine, Flux Themes, HyperBoost gaming optimization, and AI-based features. Devices like OPPO Reno12 FS 5G and OPPO Reno11 5G are among the first to receive the update.

Product Review: Oppo Reno 13
The Oppo Reno 13 has received positive reviews for its sleek design and solid performance, making it a favorite in Oppo's smartphone lineup.

These updates showcase Oppo's ongoing innovation in smartphones and accessories, positioning the brand for continued success in 2025.

 

References

 

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